The official reveal on the 2010 Cadillac SRX happened in the wee hours of Sunday morning this week, and now we have a video from some of the folks involved in its creation.

We hear commentary coming from the luxury marketing honcho Steve Shannon, Exterior Design Manager Scott Wasell, Interior Design Director Eric Clough and the Chief Engineer Lyndon Schneider. They all nail their talking points pretty well including that one about "Fashion and function." We'll see the car being formally unveiled at the 2009 Detroit Auto Show next weekend.

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

2010 Cadillac SRX Pitched By GM In Pre-Reveal Marketing Video

[Source: Youtube via GM]