Hummer-Branded Piaggio MP3 Pushes Brand Even Smaller

When we saw the Hummer Dodge Neon H2SE earlier, we thought it was funny for a homebrew "customization." Then we saw this Hummer-branded Piaggio MP3. It's just plain weird.

In case you aren't familiar with the Piaggio MP3, it's an Italian-built three-wheeled motor scooter that can lean through a corner but maintains rock solid stability not available with a motorcycle. The brilliantly engineered but goofy looking scooter has been available in a large part of the rest of the world as the Gilera Fuoco for years but just recently went on sale in the United States.

Hummer-Branded Piaggio MP3 Pushes Brand Even Smaller

Hummer-Branded Piaggio MP3 Pushes Brand Even Smaller

Hummer-Branded Piaggio MP3 Pushes Brand Even Smaller

Hummer-Branded Piaggio MP3 Pushes Brand Even Smaller

Hummer-Branded Piaggio MP3 Pushes Brand Even Smaller

Hummer-Branded Piaggio MP3 Pushes Brand Even Smaller

Hummer-Branded Piaggio MP3 Pushes Brand Even Smaller


In any case, this Hummer H2-branded example was spotted this morning on the mean streets of New York City on 32nd between 6th and 7th. The dress up is applied to the MP3 500 model, this biggest, brawniest version of the scooter (sort of like being the coolest kid at the Mathlympics) and consists of a "Hummer H2" sticker over the cowl badge, chipping "Piaggio" off the nameplate, and applying a Hummer decal to the top box at the back. The funny thing is, with all the tough-guy stuff on the MP3 500 like a grille guard, flat black color scheme and headlight guards, a branding partnership between Piaggio and Hummer seems like it might make sense. (Hat tip to Steven!)