This thing is just concentrated essence of truck. Oh, sure, the original buyer splurged on the optional chrome side moldings, but we can assume the standard 240-cube inline six engine is present; why pour money down the drain for the 300 six or the 360/390 V8s? Or carpeting, air conditioning, AM radio, or anything else. This country is getting soft, by damn, when pickup trucks are seen as comfy commuter appliances! You should be able to spill a five-gallon bucket of paint in your truck's bed and not care!
OK, requisite 2000s truck rant over with. Back in '69, the price tag on this truck, with no options, was $2,393. That was about $300 less than IHC's 2WD half-ton but only 23 bucks more than a new GMC C1500.