Ford will be offering new incentives to those trading in their old truck for a new 2009 Ford F-150. Buyers can choose from either $2000 in addition to the value of their trade-in, or 6.9% financing (standard rate is 8.9%). If that doesn't work, Alan Mulally will personally give you either his first-born child, or 15 minutes with his wife to create your own. The idea is to lend a helping hand to truck guys stuck with crappy resale value in a market with decreased demand for big ol' trucks. Of course, this doesn't at all help the people stuck with a truck who want to downsize to something smaller.

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