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    Renault 5 Takes Off-Road Shortcut In Pursuit Of Citroën CX

    1977 GMC VanDura

    Lotus Europa Down On The Los Angeles Street

    read more: #classicadwatch, #1970s, #beer, #rainierbeer

    Raaaaaaaiii... Nieeeeeeeeeer... Beeeeeeeeeeer! (Repeat Until Insane)

    If you were within, say, 1,000 miles of the Pacific Northwest during the 1970s, you remember this ad. In fact, if you were a kid during this time, you and your friends imitated it ceaselessly… and if your family had a car with a manual transmission, you and your siblings imitated it every time gears were changed during road trips, until your parents developed a powerful thirst for something way stronger than watery Seattle brew in order to blot out the maddening sound from the back seat. We know, it's not really a car commercial, but there's an engine involved! And check it out- here's an account by the guy who wrote and produced the ad- isn't the Internet great?


    Send an email to Murilee Martin, the author of this post, at murilee@jalopnik.com.