• classic ad watch

    Raaaaaaaiii... Nieeeeeeeeeer... Beeeeeeeeeeer! (Repeat Until Insane)

    If you were within, say, 1,000 miles of the Pacific Northwest during the 1970s, you remember this ad. In fact, if you were a kid during this time, you and your friends imitated it ceaselessly… and if your family had a car with a manual transmission, you and your siblings imitated it every time gears were changed during road trips, until your parents developed a powerful thirst for something way stronger than watery Seattle brew in order to blot out the maddening sound from the back seat. We know, it's not really a car commercial, but there's an engine involved! And check it out- here's an account by the guy who wrote and produced the ad- isn't the Internet great?

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