Things used to be so much simpler for Volvo marketers: you talked about how sensible the Göteborg machines were, how reliable… and, above all, how safe . Maybe shake up car buyers by implying that they'd better get their life insurance in order before driving one of those dangerous cars- you know, the kind that don't get dropped on their roofs by lab-coated Swedes during testing. Here we see a series of Volvo crash-test videos that no doubt sent legions of late-80s car buyers into the safely enfolding arms of the the Volvo 740.