The Cheap, Ugly 1969 Su-BAR-u 360: Wow!

Back when Malcolm Bricklin decided to import the 66 MPG Subaru 360 to the United States, there was just one selling point: cheapness! This trio of ads, featuring a bell-bottomed babe and painfully dated flute-and-harpsichord soundtrack, gave no hint that one day SOO-bar-oo would sell huge quantities of somewhat less tin-can-esque vehicles in North America. When was the last time you saw a car ad trumpeting the cheapness of spare parts? Thanks to SOS10 for the tip!