The Detroit News is reporting group vice president and general manager for Toyota of the Americas, Bob Carter, has confirmed the 2010 Toyota Prius will be debuting at the 2009 Detroit Auto Show and will be joined by a uniquely styled and appointed version for Lexus. The Prius was set to move upmarket relative to its former iterations, but with a Lexus version now on the way, Toyota's own marketplace may be getting crowded. But the bigger story is how this news makes things far more interesting for January's Detroit Auto Show.
Jalopnik Snap Jugdement: Considering we'll be seeing two all-new dedicated hybrids from Toyota, the formal debut of the 2010 Honda hybrid, who knows what from Nissan, and with the first fully-formed Chevy Volt revealed just a couple months earlier, the 2009 Detroit Auto Show is setting up to be a serious, next-gen hybrid battle royal. More interesting to us, contrary to reports of the declining influence of the Detroit Auto Show and the rise of the LA Auto Show, is a trend of increasingly prominent Detroit unveils. Detroit will be showing off hybrids and meat-and-potatoes products — both at the forefront of consumers minds. While the LA Auto Show continues to feature lifestyle products like the Lexus LF-A and the Cadillac CTS Coupe. True, the 2010 Ford Mustang is dropping its top in LA, but that's to be expected given it's a convertible. Ironic, isn't it, that a state so obsessive about portraying itself as green gets mostly vain, luxury and low-volume while a city held up as the symbol of everything backwards in the auto industry displays the future? We think so. [via DetNews]