A new study by the Institute of Transportation Studies at UC-Davis reveals only one-third of US car buying households have both the necessary charging infrastructure and the desire to purchase a plug-in electric hybrid. The comprehensive study, designed to determine more about the early plug-in market, found that most consumers know very little about plug-in hybrids or think that existing hybrids on the market are already plug-in capable. But, it's not all bad news for lovers of the slide toward electrics.

Aside from the consumer education challenge, one curious conclusion in the study was

"just more than half the population of US households that buy new cars has the potential to recharge a vehicle at home with at least 110-volt service. This is 1.5 to 3 times larger than prior estimates."

We thought that if you had the capability to purchase a new vehicle, you probably had 110-volt electrical service, so either amperage loads and outlet availability were factored into the equation and not mentioned, or the study focused solely on residents of Mississippi and Missouri. Of course that would also explain why so many were also convinced drilling in Alaska would help stop gay marriage. [Green Car Congress]