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    BREAKING! Ford Reports $8.7 Billion Net Loss For Second Quarter 2008, Bringing Six European Small Vehicles Stateside

    read more: #questionoftheday, #oneford, #qotd, #ford

    One Ford: Way Forward Or Way Too Late?

    Ford has finally, officially announced their plan for the future: One Ford. The most dramatic part of the plan is retooling American plants for some of that Euro-Ford goodness (see our cheat sheet for more) that we've been pleading for. But is it too late?

    There are a lot of moving pieces to consider: First, is this the right direction for the company to go? Second, will it make a difference? Third, if it will make a difference, will it happen quickly enough?


    Send an email to Matt Hardigree, the author of this post, at .