• By Ben Wojdyla
    Jul 24, 2008 12:00 PM 2,972
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    GM To Shrink Future Saabs, Reverse Brand Bloat

    According to Automotive News, GM will be shifting the direction of Saab by shrinking the dimensions of future products. Every project manager in the automotive world will lose their minds at this revelation, given that traditionally, across all brands, bigger is always better. Yet forthcoming mid-size Saabs will be underpinned by the Delta platform rather than the larger Epsilon-2. Delta, keep in mind, is what will also be beneath the 2010 Chevy Volt and the 2010 Chevy Cruze, among other vehicles.

    How about this for a brain bender: After the shrinking mid-sized cars, they're talking about taking the future entry-level Saab 9-1 and basing it on the popular-in-Europe Opel Corsa! My, my, Saab, how you'll be shrinking.

    Jalopnik Snap Judgment: We like this idea. Saabs have always been quirky, pocket-sized cars that go against the grain and win admiration for it. Monster-sized Saabrolets like the 9-7X just aren't right. For a brand that embodies European sensibilities, this seems like a choice that should have been made from the get-go. [Auto News Sub. Req]


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