Jalopnik
What It's Selling: Volkswagen Trucks
Where It's At: South America
What This Ad Literally Says: "Volkswagen Trucks. For every kind of load."
What This Ad Intends To Say: All of your consumer goods get delivered in a truck. We make trucks.
What This Ad Suggests: You need Volkswagen trucks like you need milk in your coffee.
Jalopnik Snap Judgment: Other than the unintentional innuendo with the mention of "load" and the creamy milk shot, it's a clean message and a sharp graphic. This is brand messaging, not intended to sell a particular vehicle but rather shore up awareness and positive feelings about VW trucks as a whole. Clever, clever. Another great one from the same series here
