Toyota is taking an unusual step on their Open Road corporate blog by promoting the idea of driving less. At first glance, this would seem oxymoronic, but Toyota is careful not to say "don't buy a Tundra." They're just saying that once you do buy a Tundra, you should leave it parked in your driveway for special occasions and hoof it everywhere else. The PR folks at Open Road also offer some suggestions in case you actually have to drive your new Toyota, like avoiding drive-throughs (Prius owners with engine shut-off are excepted of course) and turning off the engine at red lights. After all, "Idling is bad." Umkay. So what to make of this unconventional strategy?