Mercedes-Benz Adds Factory iPhone Integration

Mercedes-Benz is getting hip with the youngsters by announcing that it will support the Apple iPhone by way of a center-console mounted cradle. The good news about this is that the switching between audio and telephone functions seems to be pretty seamless using the center display and steering-wheel controls. The bad news is that the iPhone's dock is in the center console, between the seats. Even if all of the interface controls can be operated using the vehicle's controls, having the phone in the center console still makes it a pain in the ass to easily remove and replace. Oh, and forget about using the iPhone's GPS. Full release after the jump.

Mercedes-Benz makes in-car iPhone® connection even easier

Stuttgart - Whether it be a quick call to a business colleague for an important discussion, listening to favourite music tracks or checking home and office e-mails whilst on the move - the Apple iPhone® is a leading-edge business tool with multimedia capability, available in Germany and other markets. Now Mercedes-Benz allows the iPhone® connection to be fully integrated into the vehicle architecture for the first time - once again pointing the way ahead for the automotive industry. The new Apple iPhone® cradle allows simple switching between the telephone and audio functions. What's more, thanks to the location of the cradle in the centre console, the iPhone® is within easy reach of both the driver and the front passenger. For ease of use, the iPhone® is controlled via the multifunction steering wheel, while the vehicle display is used to indicate the phone status or music functions and information such as the track title and artist.

Over 100,000 people in Germany have already purchased an iPhone® - made by US electronics giant Apple - since its launch in November 2007. By introducing the new cradle for the Apple iPhone®, Mercedes-Benz has made it even easier to enjoy the special benefits of this trend-setting multimedia application, even when on the move in the car. This fully integrated solution - the first of its kind - enables either the phone functions or the audio functions on the iPhone® to be activated. As ever, the device is easy to use thanks to the controls on the multi-function steering wheel, all of which enhances road safety, as the driver's hands remain on the steering wheel, leaving them free to concentrate on the traffic and the other controls in the cockpit.

Perfect reception is assured as the iPhone® connects to the vehicle aerial automatically when inserted into the cradle. A further advantage is the automatic recharging of the iPhone® battery whilst the phone is sitting in the cradle.