• By Ben Wojdyla
    Jun 4, 2008 9:40 AM 1,603
    read more: #2011chevyvolt, #10volt, #10chevroletvolt, #10chevyvolt, #11chevroletvolt, #11chevyvolt, #11volt, #2010chevroletvolt, #2010chevyvolt, #2010volt, #2011chevroletvolt, #2011gmvolt, #2011volt, #2012gmvolt, #chevroletvolt, #chevyvolt, #gm, #gmvolt, #minimumrick, #chevrolet, #chevy, #generalmotors, #rickwagoner, #volt

    Rick Wagoner Announces We May See Chevy Volt Sheetmetal Soon, Eventually

    We were beginning to think GM had developed a masterpiece of long-range marketing with the 2011 Chevrolet Volt program. Let reporters in every once in a while, strategically leak images while actually showing nothing, all the while keeping a late-2010 entry on the lips of every eco-dork in the motoring press. Let them build the buzz for you! Genius. However, with Slick Rick's statement that we'll be getting a look at the production sheetmetal for the Volt, we wonder if they've made a strategic error. What it looks like is practically the only thing we don't know about the car.

    Showing it off now is going to be like pulling a Camaro on us: By the time it hits the show floor, we'll be tired of the look. They'll be wasting acres of print space now, rather than revealing it with a flourish and sending it to dealers right away, Apple style. Whatever. We're not paid to come up with strategery, but making fun of it we can do all day. [TopSpeed]


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