Is Mercury Worth Saving?

With today's discussions of Mercury's possible demise and Kirk Kerkorian's boy Jerry York (and by "boy" we mean "the oldest man alive") claiming that Ford should drop Volvo and Mercury like it's hot, we have to wonder if Mercury isn't going to go the way of Plymouth, Oldsmobile and Merkur. This brings up the question of whether or not they should save it?

Ford's plan to make Mercury the Ford for younger, successful women doesn't seem to be panning out. The last somewhat unique model the brand had was the Mercury Marauder which, you know, wasn't quite for the ladies and was really just a Crown Vic. Fellas, ladies, what do you think?