The Porsche 928 may well be the most expensive car ever to get major TV advertising airplay, with the '84 928 listed at $44,000 (that's about 90 Gs in 2008 dollars). It seems wrong that the car in this ad has an automatic, but we can't argue with the sound of roaring engine and squealing tires. However, the 944 Turbo ad of the same era gets a higher rating on the Hoon-O-Meter.
V8, Leather, And Hoonage: The '84 Porsche 928S Knows No Other Way
11:00 AM on Thu May 8 2008
By Murilee Martin
2,529 views
34 comments










The Porsche 928 may well be the most expensive car ever to get major TV advertising airplay, with the '84 928 listed at $44,000 (that's about 90 Gs in 2008 dollars). It seems wrong that the car in this ad has an automatic, but we can't argue with the sound of roaring engine and squealing tires. However, the 



Comments
Well, I'm off to buy me a mohair turtleneck.
And some yogurt.
Anyone seen the ads for one of the 63 series AMGs?
I don't know if the handbrake slide at the end is cool or lame. I'm leaning towards lame.
No nav,no ipod,no cup holders, no air bags and why can't they build them like this again?
judging by the tracking errors somebody found this little gem on an old videocassette, which begs the question which late early eighties TV show would draw both the sports/luxury car and yogurt demographic? St. Elsewhere? Good Morning San Francisco?
and is their a yogurt blog somewhere rejoicing at finding this curdled nostalgia treasure thought forever lost ??
Ah, the 928. It cost a small fortune, was only slightly faster than the 924 Turbo, and with it's radically innovative design, was impossible to repair as well.
Small surprise, then, that it came from the decade of Milli Vanilli and computer programs on cassette tapes.
Ve.... are Pore-sha, and ve.... know betta zahn you, schweinhunt!!!
If the 944 Turbo is best represented by Purple Haze filtered through violins, what string quartet cover works best for the 928?
I thought the 928 was the preferred car of the Porsche test drivers of the time. Over the 911. Or was that just the party line?
You got chocolate in my peanut butter!
Weren't the US-market 928s automatic gearbox only? Also, the seats look terrific but that all-black-plastic dashboard and instrument panel is a little cheap for a $40K car, even by 1980s standards.
@Uncle_Bo is El Commentamino: Yea, I was stationed in Germany for a couple of years. I (and everyone else) really got to hate the 'vee are better than everyone, swinecough' attitude. After Germany I drove from Florida to upstate New York to my next duty station. I remember running into a 928 on the Virginia border with my modified Trans Am and kicking his ass all the way across the state. BTW for the record the 924 turbo was also a joke. Ate some of those too.
Good times. Immature I know, but good. Thank God I have no children.
@Maymar: "Fat Bottomed Girls."
@eastaboga: "and is their a yogurt blog somewhere rejoicing at finding this curdled nostalgia treasure thought forever lost ??"
That's LOL quality! Very well done.
@deckard97: Show us your mullet!
Pop up the headlights damnit!
@Steel_ETC: No, they weren't all automatics - it just feels that way sometimes. Doctors' wives dont like to shift for themselves..think Merc SL.
Dash look cheap? Then check the 'total leather coverage' option. Stark Teutonic blackness - that's how they roll.
@DWMILLER: They do, in India....
Was that Lawrence Welk at the end? And what is he doing on commercial TV?
@Bad Juju: I've never seen a manual 928, either for sale or in person. I assumed that they followed the trend of the 1980s Mercedes 450SL and Jaguar V12 in making the American cars automatic only.
And Teutonic blackness may be all well and good, but I'll take the walnut, leather, and luminescent-paint Smiths gauges in my V12 XJ-S any day.
Manual 928s aren't that rare, my friend owns one, and I see them for sale around the SF bay area from time to time.
Do want.
When did they come out, in '78 or so? They had the neat guage cluster that tilted with the wheel, but I think Ford's first Probe did also. Back when I was reading about used ones and they were referred to as 'smashed Pacers,' it was usually recommended to find an automatic because clutch replacement was incredibly expensive on 5-speeds.
@DWMILLER:
Because the NHTSA has decided to mandate iPod jacks starting with 2012 model vehicles, and manufacturers are preparing early.
His hair is entirely too unkempt to show millions of people.
I like the little shot of the driving gloves. It's so obvious.
And those cars are worth nothing today... Heck 914's cost more then those.
Always think of the hot girl from Weird Science when i see one of these. I wonder if she has aged as well as the 928?
@cargogh:
That's kind of odd because the parts weren't/aren't that expensive - around 1k for a complete clutch set and the labour is actually a lot less than normal car because the gearbox is on the rear.
Did nobody else notice the Mark of the Douche? Driving gloves FTW.
I still want an early-90's S4.
It'd have to be an auto, based on dangerous hobbies, and I know it's nothing but a modern PCH, even if it had only 500 miles on it, but still...
I've said it before, and I don't care what you think: my Dad has one. 1987 S4. Manual.
No gloves though. That's where he blew it.
Excellence is expected except for the video quality.
@Aatos: That's good to hear. I always liked the car, but would want one with a manual.
HEY STEEL_ETC..... that dash ain't plastic baby, it's all leather! That's what you get on a 40K car.
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