Everyone laughs at the Aztek. Poor Aztek! But at least The General was trying something interesting, either ignoring the focus groups or selecting incredibly unrepresentative focus group members when they made their prediction that their über-cladded crypto-minivan would sell like crazy. And, as part of their ad campaign, they got Queer As Folk actor Gale Harold to do an ad for this fine motor vehicle; watch as he scarfs some sushi, then swings to the beat! Can you hear the marketing wizards bandying about words like "hip" and "urban" and "edgy" in their meetings?
Gale Harold Tries, Fails To Sell Pontiac Azteks
11:00 AM on Thu Apr 24 2008
By Murilee Martin
1,572 views
51 comments










Everyone laughs at the Aztek. Poor Aztek! But at least The General was trying something interesting, either ignoring the focus groups or selecting incredibly unrepresentative focus group members when they made their prediction that their über-cladded crypto-minivan would sell like crazy. And, as part of their ad campaign, they got Queer As Folk actor 



Comments
I might have to get me one of those things.
I thought the Aztek was a result of doing nothing but listening to the focus groups, with no thought to how all the various desired features would look together.
Because everybody takes their Aztec on vacation to... whatever tropical paradise that is.
You know...the Pontiac Aztec reminds of those guys who are proponents of picking late round quarterbacks in the NFL draft because you might get the next Tom Brady. 99% of the time, you're just going to end up with a Pontiac Aztec.
In this case, the general reminds of those people who are proponents of picking late round quarterbacks in the NFL draft because you might get the next Tom Brady. When in reality, 99% of the time you just end up with a Pontiac Aztec.
Maybe they thought that because Swiss-Army knives have cladding, the Aztec should, too.
I'm really starting to dig those things. They are so ugly, but really, really cool in a lot of ways. And stupid cheap, I might have to pick one up one day. Love the camper back.
The Aztek was a great idea, that was over worked in focus groups, and killed by inept execution.
The Aztek is the very definition of Camel Committee, I think. That's the best example I can think of.
At one point I knew about 5 people with these things. I don't see the attraction but they (mostly) loved them but I think we're down to about 3 now.
1 got a virus or something and the computer died. I think the dealership quoted him $1500 which sounds like crap to me. They said he couldn't use a used one because it had to be recalibrated and it would cost just as much. Still sounds like BS to me. He traded it in.
1 tried to tune his own up and ended up unbolting the engine and a bunch of other crap trying to get to the back plugs. I think he just got pissed and sold it.
Focus group driven. Trying to be too many things to too many people in a profoundly ugly way.
Holy shit! It's the Homer.

These things are going to be highly collectible one day.
And so ended the young man's commercial career...
@dolo54: I'd bank on it being the Pacer of the 21rst century.
Of course, the moment I bought one, I'd be trying to figure out how to swap out the stock engine for something a little less likely to leak coolant, and a little more likely to have something described as "horsepower."
Thats one girl that can't accused of being with a guy because of his car.
The other month I saw an Aztek that had been customized with a body kit, new grill, new headlights, and was dropped a few inches.
It looked gorgeous. I was one of the most impressive things I have ever seen. Anyone can tweek the look of a car that is good-looking, but only a true master can make a Pontiac Aztek attractive.
Although I do doubt that anybody believes me. For a couple of seconds I couldn't believe it myself.
@Maymar: Horsepower, that's the gateway drug to PCH! Then you'd set off on the quest for "handling" followed by "braking" and who knows where that would end...
Ugly as folk
The Ad's so bad it's the only thing making the Aztec look good (however, totally rectified by airbrushing some monkeys down the side of a PM yellow edition).
I love the camping back too. 'Cept for the middle of the night when the gas struts in the rear hatch finally give way.
Guh, just looked up Azteks on eBay to see what they're selling for these days...
The interiors of those things make the exteriors look nice. Pontiac at its giant-buttoned, plasticky worst.
Believe it or not I actually know three people that own Azteks (shows you the kind of crowd I run with). They all love their vehicles despite the ribbing they get, especially from me.
@Evil-Jeremy: Was it this one?
seriously you got to check this out: [www.autocult.com.au]
@workingonyourinvoice: This is exactly what I thought. The ad calls the Aztek versatile, but apparently it's only useful if you need to rent a car on your vacation to Costa Rica.
Judging by this commerical looks like they should have made these amphibious too. Let's see you want to fish out of it, play around water falls and take it to the beach. Sounds like a sailboat.
@smalleyxb122:
I think of the Aztec as more like GM's Poochie. Half Joe Camel and a third Fonzarelli.
years back on the now defunct WNEW Opie & Anthony tried to give one of these away in a contest, and no one wanted it.
Now the only Aztek we have makes your ass bigger!!!
The main problem with the Aztek is that GM couldn't get anyone to spell its name correctly.
Even now, you all watched the commercial, and a good 9/10ths of you are still calling it an Aztec.
"Are we swingers?"
"Definitely!"
Any time spent filming this ad probably would've been better spent swinging the swinging lifestyle with other swingers.
@ddsurace: This issues with that vehicle go well beyond spelling complications.
I've been told one of the things that really torpedoed it was the decision to use a minivan platform. The concept was more like an H3 or Wrangler unlimited.
Once, I was walking down Park Avenue and came across a lime-green Aztek.
I have been in therapy ever since.
Once, I was walking down Park Avenue and came across a lime-green Aztek.
I have been in therapy ever since.
I remember trying to get my dad to buy one of these things, so enamored I was at the time with the cooler center console and the Biking Package with its interior bike rack. And the tent! More cars need to be sold with tents.
Sadly, the paper bag-over-heads were merely dealer accessories and not standard equipment. But the amends I would have made to be able to fish out the back of my car, just like those oh-so-trendy young, hip, beautiful people...
@Mokers: That is simply not true! It's also useful as a rental car in Belize.
If I had one, I'd drive it straight to Jonestown, Guyana.
I believe they copied the tent back from a similar accessory you could get with 1970's Renault LeCars.
Note that the Pontiac Aztek is only fun when it is not in motion.
@Elhigh: ...and you have a cute chicky babe with you.
@Elhigh: AOOTD!
(Astute Observation OTD)
"If you say you like it, you can have pizza."
@dolo54:
Nope, it actually looked really good. It was the most shocking thing in history. Essentially the dude had softened all of the hard, angular lines, and had minimized or covered the worst parts of it with the body kit and spoiler. It was actually pretty well thought out, and I had serious respect for the dude who did that.
I saw it in the west end of Toronto, if anyone wants to back me up on this.
btw, thankyou very much for the link.
Is a commercial from less than 8 years ago considered classic nowadays?
Anybody else notice how fleeting actual views of the Aztek were in that commercial? It's like the director saw the thing and said, "Hmm...let's make it really small and, uh, put it in the corners behind some plants."
@Blue387: Sorry, double post.
One guy in a focus group somewhere was like, "A tent! Cars need tents! I sleep in my car all the time, and I always wish part of it was nylon! Car-Tents are the future!"
@philibuster: I say it is!
I was an Aztek owner for a couple years (01-03). Saw it on TV when it first came out and said, out loud, to all in the room: "That's the ugliest thing I've ever seen. I must have one."
I didn't get the lime or the yellow, I got "pewter", GM's not quite gold, not quite silver color, to counteract the funky styling.
And you know what? Plenty of people thought it was cool; I thought it was very comfy, useful, way better than the '96 Cavalier it replaced.... I got more positive curiosity from strangers than anything else. The fact that it had a 6-disc indash and a heads-up display were seriously trick, to me, being in my early 20s at the time and not having had leather interior even or power windows before then.
I'll even go so far as to say when they restyled it - took off the black plastic, made the wheels larger, added the spoiler - it turned into a vehicle I actually thought, and still think, looks damn cool. Better than a Torrent anyday. Then again, I like weird cars I guess.
Oh, and the tent was lame. I skipped it. But I have noticed other companies offering similar tent-y acoutrements for their own SUVs in recent times....
@Evil-Jeremy: I can't imagine it. A quick search of Cardomain yielded nothing more than big rims, lowered suspension, and painted cladding. They go a long way to make it look different but it's still a train wreck. A la

Are you sure you don't just like Azteks?
@jammadave: See, now there's your problem. Anything is better when it replaces a 1996 Cavalier.
/cheap shot
@bzr - Pinko Commie Bastard Edition: Zing! Touche`, old man, tou-che`.
the GM people I've met about this *thing* were surprised that it flopped. it looked so tough and 'cool' with the cladding.