BusinessWeek's David Kiley had a fun idea to spend some time talking with some industry heavy-hitters about CAFE and fuel economy. He spent a few minutes talking to both former Toyota USA President and current #2 at Chrysler, Jim Press, as well as GM Vice-Chairman "Maximum" Bob Lutz. The topic was the fuel efficient topic of choice among greenies, hybrids. In the article, Lutz claimed the upcoming Chevy
Vaporware Volt might end up with a sticker price at around $48K. Normally that would make a pretty spectacular lead for us, especially given it's a price tag that's betwen 33% and 60% higher than originally stated by the brand all about the 'merican revolution and the GM exec born from jets. Fortunately for him, his comments were eclipsed by Press on the Prius.
And why not, as Press noted the inherent unfairness of competition from Toyota in the hybrid game, saying
"...the Japanese government paid for 100% of the development of the battery and hybrid system that went into the Toyota Prius."