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Volvo XC60 Unveiled At New York, Looks The Same As At Geneva

Remember the Volvo XC60 we showed you at the Geneva Motor Show? This new Sport Utility Crossover (SUX) is here in the states, but with some major differences. First, it'll be sold in North American. Second, no diesels. The end. The global version has two turbodiesels (the D5 producing 185 HP and the 2.4D with 163 HP), but we'll merely be getting the 285 HP turbocharged T6 V6. This is a big model for Volvo, with the company planning to sell as much as half of the 50,000 initially built in the United States. Differing it from other vehicles in the segment, AWD will be standard on all models and the new XC60 has an auto breaking features. Full press release below the jump.

Safe, stunning and smart - the new Volvo XC60 has what the crossover customer dreams about

The new Volvo XC60 is stepping boldly into what is currently the automotive world's fastest-growing segment - dressed in a thrilling blend of muscular XC capability and the sporty charisma of a coupe.
"This is not only the safest Volvo ever. If you ask me, it's also the most stunning.
Not a bad combination, is it?" says Volvo Cars President and CEO Fredrik Arp.
The new XC60 has its premiere showing at the international car show in Geneva
in March, with the first cars reaching dealers in Europe in autumn 2008.

The "Small Premium Utility" segment is growing quickly. Within the next few years, buyers will have at least ten crossover models to choose between. By 2009, this segment is expected to expand by 75 percent to 443,000 cars.
"In order to succeed in that kind of competition, you have to stick your chin out and create a car that stands out from the crowd. The new XC60 bases its unique appeal on the synthesis between daringly sporty design and a range of intelligent safety systems that help the driver avoid accidents," explains Fredrik Arp.
The big safety news is City Safety - a unique feature that can help the driver avoid or reduce the effects of the type of low-speed impacts that are common in city traffic and traffic tailbacks. If the car is about to drive into the vehicle in front and the driver does not react, the car brakes itself.
"We are first manufacturer in the world to offer this type of feature as standard. City Safety clearly advertises that the new XC60 is the safest car Volvo has ever produced. The car is packed with our accumulated safety know-how and technology, both when it comes to preventing accidents and protecting all the occupants in a collision," says Fredrik Arp.


Six-cylinder turbo - and two turbo diesels
The new XC60 will initially be available with the six-cylinder turbocharged T6 engine producing 285 horsepower and two five-cylinder turbodiesels: the D5 producing 185 and the 2.4D with 163 horsepower. All Wheel Drive (AWD) with Instant Traction is fitted as standard on all variants.
"Owing to its compact dimensions - the XC60 is 20 cm shorter than the XC70 and lower than the XC90 - it continues our range of slimmed-down car models with high energy efficiency. During 2009, we will offer a front-wheel driven 2.4-litre version powered by a Euro 5 diesel engine producing 163 horsepower and with a CO2 target around 170 g/km," reveals Fredrik Arp.
The chassis setting is aggressively sporty without losing anything in terms of comfort. Sitting behind the wheel of the new XC60 is in other words more of a driving experience, while the larger Volvo XC90 focuses more on providing a ride experience.

Target group with high demands on technology
The XC60 project has its sights set on a target group that imposes high demands on design, brand integrity and high-tech content in its choice of lifestyle products.
Tongue in cheek, one might say that it's all about consumers who've grown up with the microchip as a natural supplement to their breakfast cereal. They're used to the immensely fast pace of development in the world of electronics - and every succeeding birthday has brought with it increased capacity in ever-shrinking gift packages.
When it comes to the choice of car, these consumers adopt the same view as they do for other lifecycle products, that is to say all the properties should preferably be integrated into one single attractive and intelligent package.
"One might say that this could be the C30 owner's next car. It's as sporty and exciting, but way more capable. An all-round car for the person who lives single in the city and for the young family taking the kids for a weekend of fun and adventure," relates Fredrik Arp. He adds:
"We're aiming primarily at lifestyle rather than age. With the XC60 we are broadening our model range to attract even more customers with an active urban lifestyle. Like the Volvo C30, the XC60 plays an important role in our planned volume expansion strategy."

Equal allocation to Europe and North America
The sales target for the new XC60 is over 50,000 cars per year. Distribution between Europe and North America is unusually uniform: about 40 percent each. The remaining 20 percent is destined for the rest of the world.
The five largest markets during peak year 2010 will be the USA, Germany, Great Britain, Russia and China.
"This car has a natural appeal in North America. Here in Europe it is the sporty personality in combination with the compact format that attracts new buyers, primarily women. The XC60 offers a feeling of space even though it is about 20 centimetres shorter than the XC70," explains Fredrik Arp, and adds:
"The fact that both China and Russia are among the five largest XC60 markets is proof that these growing markets are now beginning to be really large. Both markets will now advance even higher up the sales league in the future."
The Volvo XC60 will be built at the Volvo Cars factory in Ghent, Belgium. Sales will start in Europe during the second half of 2008, while sales in North America will get under way in early 2009.

[Source: Vovlo]

Feature

9:45 AM on Thu Mar 20 2008
By Matt Hardigree
1,155 views
10 comments

Comments

  • I'm not sure I'd want any care w/ auto breaking features. Cars today already have enough things that could go wrong.

  • "Sport Utility Crossover"? What's that shit? Looks like a stationwagon to me.

    Who knew that the AMC Eagle was 30 years ahead of the times....

  • "SUX"
    Lulz

  • @willin58: Amen to that.

    Here's a "retro" concept for ya- straight six (that doesn't need to be fooled into running by a friggin computer) RWD 2-door hardtop (with a real trunk) on which the owner (not the dealer) can repair or replace every component with 2 wrenches, pliers, and a flathead screwdriver.

  • @slantsick: I agree on the whole SUX, SAV, CUV, crap. Just call it a station wagon with AWD. Is that so wrong?

  • @OldeEnglishD: "Blow your wad on a WAWD."

    "Swap your swag for a SWAWD."?

  • @slantsick: Not quite as catchy as "See the USA in your Cheverolet" is it?

  • Image of Novaload Novaload at 12:11 PM on 03/20/08 *

    Now it just looks like every other bulbous/ass-in-air, big rimmed crossover-oid.
    I don't see where they stuck their "chin" out.
    And this "city safety"--will the accelerator be over-ruled by the auto-brake? How am I going to get up to ramming speed?



  • Image of Buran Buran at 02:19 PM on 03/20/08 *

    Why is it that when people are screaming for diesels due to high gas prices, we're always the only one who doesn't get them? Come ON, carmakers, put up or shut up.

  • I started reading ...

    "The new Volvo XC60 is stepping boldly into what is currently the automotive world's fastest-growing segment - dressed in a thrilling blend of muscular XC capability and the sporty charisma of a coupe."

    ... and then I immediately stopped.

    Volvo stepping boldly? give me a break....

    fastest-growing segment? who cares?

    sporty charisma of a coupe? Yes, i think i'll go over to the Corvette display. I can no longer stand this marketing rubbish. Automakers, call a wagon a wagon and show us how your model is unique. Otherwise, stop wasting my time.

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