Auto Branding Update: Asus Lamborghini ZX1 SmartphoneS

The Lamborghini-branded Asus ZX1 smartphone finally made its debut at the truly badass European trade show going on. No, not the Geneva Motor Show, but CeBIT, the consumer electronics show. This smartphone looks much sexier than I originally imagine and is loaded to the gills with features as well.

It is a Quad-band GSM, tri-band WCDMA phone with GPRS and EDGE meaning it will work pretty much anywhere in the world. The other highly touted feature is the integrated GPS. No, it's none of that triangulating GPS cellphone nonsense, it's tried and true GPS. Forget about the real Lamborghinis, this phone is making my heart melt. (Ed Note: Travis is dragon for GPS-enabled phones, most of us would still rather have a Gallardo)[Engadget]