The NASCAR season is well under way and Sprint is gifting its NASCAR-fan subscribers with a free mobile service. NASCAR Sprint Cup Mobile is an application that displays all kinds of NASCAR information including rankings, video clips, live audio, driver statistics and more. Forget about my NASCAR, opinions, pro or con—this is a pretty nice service and Sprint deserves some credit, especially since they're sponsoring the whole damn NASCAR Cup thing, anyhow. Don't you just love brand leveraging?

To get the service, Sprint subscribers need to text NASCAR at 7777. A return text message will include the link to download the program. Be forewarned, an additional data-service plan may be required. [Sprint via I4U]

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