Ferrari To Brand The Italian Olympic Team?S

This may be a new low in our Auto Branding Adventures, but it seems the Italian stallions at Ferrari are looking to brand the entire Italian Olympics team for the 2008 summer Olympics in Beijing. Edmunds is reporting that Ferrari will be supplying the Italian Olympic team with aerodynamic equipment to be used in cycling, tennis, canoeing and sailing events at the summer games. Ferrari will also put its mark on bobsled, luge, skeleton, speed skating and other events for the winter games, but the fun doesn't end there.

The Italian Olympic team will also have access to Ferrari's wind tunnels for training. Giovanni Petrucci, the president of the Italian Olympic Committee justified the partnership by saying, "We want to be as fast as a Ferrari in Beijing," but hopefully not too fast. [Edmunds]