Lamborghini Branded Asus ZX1 Smartphone Rearing Its Head?

Today's episode of Auto Branding Adventures is a particularly special one because it includes rumors and speculation rather than plain old products. Set for an announcement at CeBIT, a Germany-based technology tradeshow in March, is the Lamborghini branded Asus ZX1 smartphone.

Early rumors suggest that the handset will be similar to the iPhone with a completely flat touchscreen display. It will come in Lamborghini colors (presumably red) and will run Windows Mobile 6 Pro and include GPS, Wi-Fi and Bluetooth. [Unwired View]