Tata Buying Jag and Land Rover from Beleaguered Ford, Getting Even More Bodacious

It appears speculation hath ended and the courtship is nearly consummated. According to Automotive News, Ford and Tata Motors will announce that the Blue Oval is selling two of its Premium Automotive Group brands, Jaguar and Land Rover, to the Indian conglomerate. Automotive News is also reporting the official word of the sale—as well as confirmation of the $2 billion price tag that has been bandied about for several months now—will occur March 5 or 6. If that report's correct, ust like that, Ford sheds its two Anglophilic marques and dispatches them to quite possibly a more rightful home on the Subcontinent, where sleek, posh motorcars and rugged SUVs favored by royalty may encounter better ownership. Or at least a more nationalistic one.

By the by, if you're interested in the widely assorted businesses that Tata is into, this story from the IHT lays it out nicely and provides some background on the deal. Frankly, Jag and Land Rover never really seemed like a great fit with Ford. If anything, Ford dragged the brands down by failing to understand what made them tick. Tata says it won't make management changes, but a wholesale restoration of what Jag and Land Rover are all about is in order, so take that statement for what it's worth. [Automotive News]