Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

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We test our car against an even more expensive car with the toughest jury we can find, only to get a 73% success rate. And that’s not all. When it comes to men who earn their living in a luxury car, we use blindfolds to assure their objectivity. Hit our 1971 model with curves, bumps, hills and stop-and-go traffic, and you’ll see how good it works in Bel Air, California. Seats and color shown here are optional.

Call your Lincoln-Mercury dealer, and discuss how better ideas make better cars.

Photo: Ford via Time Magazine September 27 1971 via Sensei Alan


Contact the author at mate@jalopnik.com.