• By Murilee Martin
    Feb 4, 2008 11:15 AM 1,940
    read more: #classicadwatch, #18i, #1980s, #1981, #1982, #1982renault18i, #amc, #renault, #malaise

    Made By a Company Older Than GM or Ford: 1982 Renault 18i

    Remember the Renault 18i? Maybe if you live in Europe (where it was called the Renault 18, without the i) you do, but in North America these things disappeared without a trace. AMC had to sell Renaults as part of its deal with the French government; a fair number of Le Cars and Alliances limped off the showroom floors, but the other models (e.g., the Medallion) were bombs. Smell the desperation in this ad, especially the part at the end about the "10% rollback."


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