Jalopnik
There's something a little disappointing about a company releasing still images of their new advertisements. It usually means that said company is either unsure about the final cut or that, more likely, they're trying to double dip their media coverage. Normally, we wouldn't give in to such a thing. But Chrysler's "New Day Celebration" images make a nice, homicidal narrative about the new Cerberus take over. It's like There Will Be Blood, with Robert Nardelli as the Daniel Day-Lewis character.
Engine
Nardelli sends a note to the old Chrysler team, especially the people behind the Sebring, to gather in their offices.
Post It
The team gets a mysterious guide book with directions to the "new offices."
Blindfold
The directions lead to a wooded area where a vicious, animated child blindfolds them at gunpoint. They're left in the middle of the UP, where no one can hear them scream.
Listen To You
Nardelli's miniature henchman, Kid Cerberus, gathers everyone to the lobby. "The rule of law shall be respected! And I am the law! Listen to you? Never. You shall listen to me," he says with a murderous growl.
The Robot King
Kid Cerberus is so powerful that even the robots must obey his every command.
A New Day
It's a new day at Chrysler. And every day they must throw a celebration for their tiny leader, lest they end up abandoned in the woods like the others.
(Note: This is just a parody. The advertisement campaign seems to be about Chrysler turning it around, blah blah blah. We'll have more when we have video)
Comments
The first screen shot makes me think they're alluding to their design engineers being lost... or common sense being lost.
is that Wert with the blindfold on? I didn't know he worked for Chrysler. That explains the Liberty Love.
Jalopnik make funny.
I make smile.
Need to find coffee.
"Turn Left"
Hell, that's a lot like nasscar!
I was half-expecting to see Styx playing "knick-knack, paddy-wack, give the dog a bone" with an animatronic three-headed dog chasing down its rivals.
This is why I no longer work in advertising.
A viscous child? Like, what, 20W50?
@ShastaMcNasty: LMAO, good spot.
Maybe the kid is into LSD.
I was wondering about the "viscous" bit. I mean, some kids are kinda slippery sometimes, but viscous? I dunno...
So, that's the way they do it?
Play their commercials on Superbowl TV?
That ain't workin'
That's the way they do it.
Cars that ain't worth nothin'
And engineers in the trees.
@ShastaMcNasty: Problems you have when you write for a car site.
Joe.
That's one mean little kid.
I like him.
The blindfold looks remarkably like an old Monty Python skit.
Designer 1: "George, George, George of the Jungle, Watch out for that Tree!"
Designer 2: "Would you STFU already!?"
Those aren't blindfolds. The designers of the Compass and new Sebring had their eyes gouged out and were left to wander in the UP for making something so hideous.
Was Chrysler bought by E-surance??
@p161911: Lucky bastids.
Getting extra mileage out of a multi-million-dollar, 30-sec. Super Bowl spot: Priceless
@elhigh: LMAO
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