Lancia to Launch Car in Second Life, Before First LifeS


Hey Lancia, welcome to 2006! It's good to see you finally decided to approach and embrace Second Life, the virtual world game thing. The Italian Fiat subsidiary will be launching the Delta sedan in Second Life one day prior to its official unveiled at the Geneva Auto Show.

It will all go down during a press conference at "Lancia Village Island" in Second Life. The village is opening up for business today and will include a showroom, party room and more. I for one will not be at the Second Life Lancia press conference, mainly because the biggest draw to any press event is free booze and I'm not about to try to fake getting drunk online. Now that's lame. [Tech Digest]