As a bit of disclosure, I'll admit that I'm a satellite radio fanatic. So it saddens me to hear that the numbers for December are significantly down. How significant? How about 37.5-percent significant, for, you know, the biggest shopping month of the year. Note that this number is specifically retail, so it only includes all of the aftermarket receivers purchased and suction-cupped to a windshield. So what's with the drop in satellite radio receiver sales?
Well, there are a few culprits worthy of nose thumbing. People are nixing satellite radio in favor of other options like MP3 players, HD Radio and other entertainment packages; people are getting their satellite radio fix from factory-installed units, because it is hard to find a vehicle without the option to have either XM or Sirius integrated; and the common folk are still waiting out the Sirius and XM merger.
I guess what I'm getting at is simple: Don't give up on satellite radio yet. Give it a chance.[Orbitcast