This morning, nearly 800 Southern California members of the Zipcar car-sharing service received an email informing them that the company would be refocusing its business on college markets. This will reduce the overall Zipcar fleet in the Los Angeles and San Diego areas from 90 vehicles to something closer to 35. In an interview with Jalopnik, ZipCar's President and COO, Mark Norman, admitted that this would be "a tough retrenchment for a number of members in Southern California," and that the Cambridge, MA-based company, which merged with Seattle-based Flexcar last year, was bracing for a certain amount of disappointment among members who have grown accustomed to service in areas such as Downtown L.A. "It's a matter of placing bets on what we know will succeed," Norman said.
Kinja is in read-only mode. We are working to restore service.