India is one of the fastest growing car markets in the world and car dealerships are having to respond to the increasing competition by offering freebies that will attract buyers to their showrooms. The latest trend is to have Hindu priests around to perform a puja, which is an offertory blessing favored by many of the country's religious followers to mark important occasions.
And while having a Catholic priest on hand to bless new cars might make some in this country uncomfortable, the coconut breaking and swastik smearing apparently makes Indian customers happy. It may not be as classy or as entertaining as a waving inflatable ape, but those Tato Nanos aren't going to sell themselves. [Financial Express]