"Holy shit, my boss just drove into the auto show" When I went down to the booth of BYD Auto, a Chinese car maker trying to break into the US market, all I hoped for was a few honest answers to my questions. The motto of the company is "Build Your Dream," but that last thing I'd dream was that BYD's Chairman would drive me through someone else's press conference during an illegal, surreal and American-media first test drive around the floor of the Detroit Auto Show. Breaking all the rules of proper auto show behavior, BYD Auto's chairman Wang Chaunfu hopped in the driver's seat of his prototype hybrid and took off with me in the passenger's seat, thus proving to the world that he's ready to show that his company's car works. The story of how one small upstart Chinese automaker turned our Detroit Auto Show upside down with the turn of one key below.
When I attended the BYD Auto press conference for the Ferrous Battery-Powered Dual Mode Hybrid, I expected it to be the usual mixture of iffy translations and awkward-looking Chinese cars. Instead, we get the unveiling of technology that's something we haven't seen before. And while it's not earth shattering, the system was intriguing, which was why I decided to go back to see them.