Speak of the devil — the embargo's just dropped on Ford's newest addition to the Sync system unveiled tonight at the 2008 CES show by Microsoft's main man himself — Bill Gates. It's called "911 Assist" and it uses the bluetooth phone connection function of Sync to dial the local 911 operator through your phone if your air bag deploys. It then replays a recorded message alerting the operator you're in a Ford vehicle and oh my goodness, send help immediately 'cause your airbag's just gone off and that probably means you've been in an accident. What's the added cost of such a magical William Shatner-dialing feature? Not a dime more than the money you've already forked over for Sync. It's free and you can get the service added by just taking your current Sync-systemed Ford vehicle over to a service center for a flash memory upgrade. Once the helpful technicians are done, you'll drive quicker than ever, confident your car will dial 911 if you get into a fender-bending, unconsciousness-causing accident. Now just pray your phone's got the GPS function enabled and the local 911 system has the requisite equipment to decipher the signal, or else the best they'll be able to get is a four-block radius of your crash. Still better than nothing at all, right? Oh, and the Sync upgrade will also get you an "OnStar-like vehicle health report." Woo-hoo. Full press release after the jump.
Jalopnik · Ray Wert
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