It's Official, Ford Confirms It Is Trying To Sell Jaguar Land Rover To Tata

Confirming what we already knew about the Ford Jaguar Tata Land Rover Deal, Ford announced that it was in talks with Tata considering the sale of those brands. The statement came from Lewis Booth, Chairman of Ford of Europe and the Premier Automotive Group (Land Rover/Jaguar/Volvo), which will soon only include Volvo. So is that like negotiating your own demotion? Full statement below the jump.

STATEMENT: POTENTIAL SALE OF JAGUAR LAND ROVER

DEARBORN, Mich., Jan. 3, 2008 - The following statement is attributable to Lewis Booth, executive vice president - Ford of Europe and Premier Automotive Group (Chairman - Jaguar, Land Rover, Volvo and Ford of Europe):

"Ford is committed to focused negotiations at a more detailed level with Tata Motors concerning the potential sale of the combined Jaguar Land Rover business."

"There is still a considerable amount of work to do, and while no final decision has been made, we will proceed with further substantive discussions with Tata Motors over the forthcoming weeks with a view to securing an agreement that is in the best interests of all parties concerned." [Source: Ford]