Al Navarro is co-founder of Mint Advertising, an independent advertising agency in New Jersey. He also drives a Caterham Superlight R, so don't front.
Over my career in advertising, I've had some great bosses and mentors. Many of whom have uttered truisms I still rattle off to co-workers and clients to this day. One of these phrases is "You can't bore people into doing something." Enter the above Ford spot from the Jalopnik Ad Watch tag. Want to know what I think? Hit the jump.