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Dec 28, 2007 02:00 PM
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Detroit, 8:50 PM
Tue Feb 9
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Yesterday we commented on the merger between Shanghai/Nanjing Auto and what it might mean for the Chinese market. What we didn't comment on is what this means for the ongoing MG Saga. Nanjing owned the MG badge, and markets the MG7 while SAIC markets the Roewe, which is based on MG technology.
Still following us? Now SAIC technically owns the brand, the MG name and some MG technology. SAIC also has the cash resources of a small Eastern European country and could therefore truly resurrect the brand worldwide. Whether or not that will happen is still anyone's guess. [Reuters]
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