Looks like the General's bringing the big guns out at their "GM Style" pre-Detroit Auto Show party. That's right, they'll be bringing the "racing inspired" Hummer H3R concept — that's the LS7 7.0-liter V8-powered concept first seen at the SEMA show in October — and the Opel Corsa OPC hot-hatch right up on stage at the show before the big show. Also, Maroon 5 will be joining the already announced Mary J. Blige in the non-auto portion of the show. But who really cares about that? Full press release after the jump.
Maroon 5 Joins the Stage at GM Style
GM also announces Opel Corsa OPC and HUMMER H3R concept, and fashions by Royal Underground and Argyle, will be featured at pre-North American International Auto Show bash
DETROIT - Pop/rock/soul sensation and two-time Grammy Award winner Maroon 5 will perform in GM Style, an invitation-only celebration of cars, music and fashion that takes place on Jan. 12, leading up to the North American International Auto Show.
GM announced that two additional vehicles, the Opel Corsa OPC and HUMMER H3R concept, as well as rock-inspired fashions by Royal Underground, created by Mötley Crüe bassist Nikki Sixx and former St. John model and CEO Kelly Gray; and hip-hop mogul/entrepreneur Russell Simmons' new Argyle Culture line. All the GM Style showcase vehicles and fashions will be introduced - runway style - in a high-energy show set to music.
Maroon 5 joins Grammy Award winner Mary. J. Blige and DJ Samantha Ronson as GM Style performers.
Best known for hit singles including "Harder to Breathe," "This Love" and "She Will Be Loved," Maroon 5, nominated for two additional Grammys, comes to GM Style in the midst of a European tour supporting its recent multi-platinum "It Won't Be Soon Before Long," released earlier this year and a follow-up to its first platinum effort, 2002's "Songs About Jane." The band includes Adam Levine, James Valentine, Jesse Carmichael, Mickey Madden and Matt Flynn; Levine, Carmichael and Madden have performed together since high school
"I'm thrilled to show our vehicles alongside leading-edge artists like Maroon 5 and the smart, hip designers behind Argyle and Royal Underground," said Ed Welburn, GM vice president, Global Design.
The Opel Corsa OPC and HUMMER H3 concepts join the already-announced Chevrolet Beat concept; Saturn Astra tuner concept; all-new Chevrolet Malibu and Cadillac CTS production vehicles; and the E85 Hot Rod and Chevrolet Camaro convertible concepts. Several other vehicles, as well as a surprise introduction, also are scheduled.
Opel has shifted into top gear with the Corsa OPC, the most powerful-ever version of the hatchback. It includes a roof spoiler as well as front and rear aprons with distinctive, grille-like air intakes and outlets, darkly contrasting diffuser with integrated, centrally located triangular tailpipe, and especially designed exterior mirrors.
HUMMER's bright red H3R concept pays homage to the SUV's racing heritage while pushing the envelope with a 505-horsepower, 7.0L V-8 from the Corvette Z06. In addition to the high-powered engine, the H3R also sports a number of racing-inspired exterior modifications and an interior that blends racing functionality with boulevard comfort and convenience.
Royal Underground made its fall debut in 2006 with its menswear line to the acclaim of stylists, fashion editors and store buyers who raved about the collection's profound rock 'n' roll attitude. Gray, whose parents founded the venerable St. John in 1962; and Sixx added a line of clothing for women this year, characterized by a soulful, chic and luxurious vibe influenced by the French Revolution.
Russell Simmons' Argyle Culture is a brand-new menswear collection commemorating the class, stature and respect achieved by urban graduates who have "arrived" in the world. The collection infuses original urban concepts with the buttoned-up styling of men's professional attire. The argyle pattern has always been a signature style in Simmons' wardrobe as well as his original clothing brand, Phat Farm.
The GM Style party will be held in a football field-size, climate-controlled pavilion on the Detroit River, just east of GM's Global Headquarters at the Renaissance Center, and will be simulcast on gm.com. In addition to kicking off the world's largest auto show, which opens to the media the following day, GM Style kicks off a series of activities, called GMnext, leading up to the start of GM's next 100 years. The corporation turns 100 on Sept. 16, 2008.
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 76 years. Founded in 1908, GM today employs about 280,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.
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