Oh yeah baby, the Muscle Car Wars (patent pending) are totally on now and Dodge is showing it — revealing both a new commercial for the new muscle car that declares simply "It's On!" and then by dropping a pricing of $37,995 on the limited-edition, top of the line and 6.1-liter Hemi-powered 2008 Dodge Challenger SRT8. The new pony car from the brand with the horns will come in three colors, black, silver or Hemi orange and they'll begin taking orders on the new Hemi hotness starting December 3rd. Now that would make a "December to Remember." We're totally declaring Monday a Jalopnik muscle car holiday. Full press release after the jump and we'll be seeing the official unveil in person in just a couple of months at the Chicago Auto Show.