In 1978, Mercury was looking to sell 200,000 new cars in six weeks, and that meant their "Personal Car" was needed to lead the way. We're not quite sure what's so personal about it, but it's boldly styled with a handsome new grille! Sure, it's a little more, uh, substantial than its 60s forebears, but those small Cougars were a little too impersonal for car buyers' tastes. Keep watching when the ad is done, because you get a bonus Old Milwaukee Beer ad, complete with Louis Armstrong impersonator and general Malaise-y goodness all around.