New Chevy Ad Campaign To "Prove Malibu Competes With Camry, Accord"Ray Wert10/11/07 12:15pmFiled to: Ad Watch20082008 Chevrolet Malibu2008 chevy malibuConsumeristGmMalibuChevroletChevy34EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkThis image was lost some time after publication. Now that pricing for the new Malibu is out, we've just received a missive from the General telling us the 'merican revolution's got a marketing campaign in a pot and cooking for the newly redesigned 2008 Chevy Malibu. The campaign is supposedly going to "prove the Malibu competes with" the Toyota Camry and the Honda Accord. How's it going to prove that? We've no idea — we haven't seen the creative yet. But we do know it'll supposedly feature the "biggest one-day digital takeover ever by a marketer...with "an unprecedented one-day digital takeover of the leading online portals and automotive, sports and lifestyle Web sites" We'll ignore the whole redundancy of making clear "Web sites" are "digital" and "online" as we wonder whether we'll be considered "leading" enough to get a blast of the 'bu to the face. Since our well-paid ad sales team only talks to us when we go to the bar and we beg them to buy us drinks we guess we'll just have to wait and see with all of you. Full release on the ad campaign for the coconut-flavored car after the jump.