Ford Says "Swap Your Ride" Doesn't Mean "Get a Free Car"


Ford's new "Swap Your Ride" campaign is all about snagging conquest sales from other automakers. Of course, in every promotion there's a degree of poetic license. Take, for example, the story of a Boston-area man who went into his local Ford dealer looking to swap a '92 Honda Accord for a new Ford Taurus. Rather than trade in his tired wheels for a little extra cash, the this guy wanted a straight-up swap. Not only was the guy dead serious about getting a new car in exchange for his 15-year-old Honda, he also wanted the advertised bonus cash. When the Detroit News asked a Ford executive what the debacle said about its customers, he responded: "What does it say about Honda owners?" Whoa, game on. [The Detroit News]