Chrysler Design Boss: Building the Dodge Demon "Foremost in My Mind"S

Chrysler's design capo Trevor Creed says the time is right for the new, private-equity-owned Chrysler to build the Demon roadster. If you'll recall, the Demon debuted at the Geneva auto show earlier this year to rave reviews from the European and American motoring establishment. But some wonder if the s-m-all roadster market warrants spending cash on producing a two-seater, especially as some worry Cerberus is less interested in the long-term health of the Chrysler and Dodge brands than they are a quick turnaround buck. Still, even at small volumes, there are profits to be made and goodwill from car shoppers to be won. We say, to be is to do. [Ward's Auto]