Another Side to the C'eed: Kia Reveals Back of Hatch

It may just look like the rear section of a run-of-the-mill European hatchback to you, but to Kia it's yet another facet of its new C'eed three-door, the company's most important model in the grab-a-piece-of Europe sweepstakes. Earlier this month we saw the front, of ex-Audi designer Peter Schreyer's continental design. The rear reminds us of Opels and Volkswagens and other such asymmetrically portal'd runabouts. That's exactly what Kia doesn't want, though we're not sure a few carve-outs placed strategically are enough to make the C'eed a standout in a hatch-crowded market. We'll see in Frankfurt.