Volkswagen Ditches Bluetec, Returns to TDI in the US

We knew it wouldn't work. Well, we didn't know know. But from its inception Volkswagen's plan to glom on the Mercedes-led Bluetec clean-diesel spec seemed an unnecessary concession. As corporate strategies go, better plots have been hatched by crusty sea scoundrels in the bowels of rusting shrimp boats. Now, according to a German magazine, Volkswagen is reverting to its TDI branding for diesel models planned to arrive in the US in 2008. A VW spokesman offered an Official Line of Reasoning that was imprecise to the point of non sequitur, that is, sharpened US emissions regulations. Then there's the whole part about people in the US actually knowing what TDI is. [CNNMoney]

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