Bruce as Economic Motivator

According to BMW honcho Norbert Reithofer, the trick to succeeding in the global marketplace as a German-based company can be summed up in a deceptively simple sentence: "It's all about mastering complexity." Such, then, is the cost of delivering Bruce to the people and existing as a serious component of a newly resurgent economic engine in Deutschland, a nation that saw 2.8% economic growth last year, despite notoriously stringent labor laws and a strong euro. Time dives headlong into the highly-precise morass of German industry.

BMW Drives Germany [Time]

Related:
BMW to Volvo? Ford Says It's a No-Go [Internal]