Tired of That Boring Old E36?S

We're... confused by this. Someone has taken an E36 BMW and expended a lot of time and money to convert it into a vehicle resembling a Nissan Skyline R34 GT-R. Any insights into the thought processes behind this project?

GT-R R34 Replica [Carscoop]

Related:
Nissan Skyline, Mercedes CLS: Separated At Birth? [internal]