ToMoCo, the automaker all about selling the image of how it's easy for them to sell green, is seeing some interesting sales numbers in their new Tundra pickup. They're seeing unexpectedly high sales of the least fuel efficient engine in their stable. It appears, according to Automotive News, the company that's all about the hybrid that makes the Hollywood folks cream, is selling much higher numbers of the new CrewMax 5.7-liter V8 engine. That's the same one that's rated at 14 mpg city and 18 mpg highway. Apparently, according to folks at the number one super best automaker from the land of the rising sun

"The 5.7 has been 70 to 80 percent of our mix, and we thought it would be 50 or 60 percent...the 4.7 (V8) and V6 are not as popular."

Welcome to the world of selling full-size pickups gentlemen, please check your "green" image at the door. – Ray Wert

Related:
When in Rome: Toyota Adds Incentives on Tundra; Toyota Continues The Tundra Two-Step On Truck's Four-Star Rating [internal]

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