When in Rome: Toyota Adds Incentives on TundraS

Upside-down on your Ford or GM truck loan? Toyota wants you in a new Tundra, and it's offering a very un-Toyotalike benefit: Money. The company's latest incentive deal adds a trade-in allowance of $1000 atop existing incentives totaling $2,000. The deals are causing widespread snickering to break out among US automakers, who couldn't be more relieved to see Toyota altering its business practices to fit in, rather than glibly logging another blowout product. Toyota's defense is that the bulk of the incentives are on the single cab-model, which it says comprises only 10 percent of sales, and no incentives are available on the CrewMax model. Yet.

Toyota Deepens Discounts on Its New Pickup [New York Times (sub req.)]

Related:
San Antonio Stroll: Toyota Tundra Priced [internal]