While the Mitsubishi Lancer was born in Japan, the man who made it famous was a Kenyan named Joginder Singh. The Flying Sikh piloted a Mitsubishi Lancer 1600 GSR to victory in the brutal East African Safari Rally in both 1974 and 1976. Most lessor cars simply expired long before the finish, or became mired due to their driver's inability to fly over or drive through obstacles. This rally heritage is not lost on the folks who put together the new Lancer site and included a video in the Lancer Heritage section interspersed with plenty of Joginder Singh rally hoonage. The current Lancer does not appear to have the ability to fly, but they haven't let the Flying Sikh have at it yet either.
2008 Mitsubishi Lancer Microsite [Lancerproject.com]